Various innovations for chemistry and pharmaceuticals industry are a key factor of this Company's successful business. Bayer AG regularly comes up with both new medicines for various diseases and chemicals for various purposes covering many sectors from agricultural to construction. Bayer invests up to several million euros yearly in innovative medical products development. About 14,000 employees are engaged in the Company's research activity. The most renowned Bayer developments are Digital Farming, bioactive substitutes for chemicals, progressive incurable disease treatment studies, as well as educational projects that are aimed at prevention of a wide range of diseases. Nowadays the company is represented by over 350 companies around the world, employing about 100,000 people. As of 2017, the corporation's sales volume hit over 35 billion EUR. The company keeps the famous Bayer 04 Leverkusen sports club, which is one of the largest in Germany. The club is well known for its football team, which is a many-time national champion. Many famous football players, such as Michael Ballack, Toni Kroos, Lúcio and others used to play for the club. Bayer considers Bayer 04 Leverkusen an effective marketing instrument to secure their products' sales growth, and per se, that is what happens in actual practice.
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