The world-famous jewelry house Tiffany & Co was founded in 1837 by schoolmates Charles Tiffany and John Young. Products produced by the brand in the days of its fledgling career had little to do with jewelry – in the middle of the 19th century, the company's stores sold stationery and fancy goods. Each of the company's products was marked by a price tag with a fixed price not subject to bargaining – in those times, such a solution was revolutionary for the price policy.
Throughout its existence, the brand has become the owner of many registered trademarks that form the Tiffany & Co’s unique style. The brand’s recognizable attributes include a branded product packaging and a specially designed blue shade “tiffany blue”. The brand’s jewelers were the first ones in the USA to use 925 pureness for producing silver jewelry. Products by Tiffany & Co were the first jewelry to demonstrate refusal of the mannered Victorian style and shift to more uncluttered natural forms. The British Royal household has also made notice of the Tiffany brand. It is known that the Duchess of Cambridge Kate Middleton for her affiance with Prince William chose a necklace and earrings by Tiffany & Co, decorated with diamonds and sapphires from collection 2004.Collections by Tiffany & Co include bracelets, earrings, rings, pendants, watches, perfume, and home accessories. The jewelry empire cooperates with the top-requested designers of the world; the total number of the brand's employees exceeds 10,000 people. In the middle of 2018, the company published the income statement, which stated 1.5-times increase in the net profit that amounted to $ 142.3 million.
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